A Corporate Wellness Program Unlike Any Other

Your Team Deserves to
Thrive Without It.

Zero for Life™ is the science-backed, soul-forward method that helps organizations in hospitality and wellness address alcohol culture at work. Not with shame. With clarity, compassion, and lasting results.

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No hard sell. Just an honest 30-minute conversation.

$249B
Lost annually by U.S. employers to alcohol-related productivity loss
70%
Of people with alcohol use disorder are fully employed
$15K+
Estimated annual cost per affected employee in hospitality
The Conversation No One Is Having

Alcohol Is Costing Your Organization More Than You Know

It shows up in performance reviews, attendance records, safety incidents, and turnover reports. And almost no corporate wellness program touches it.

3x
Higher absenteeism rates among employees with heavy alcohol use compared to those without
Source: Journal of Occupational and Environmental Medicine
1.5x
Hospitality workers are 1.5x more likely to struggle with alcohol use than the general population
Source: National Survey on Drug Use and Health
40%
Of workplace accidents and injuries involve alcohol use as a contributing factor
Source: NIOSH / CDC
2x
Employees who drink heavily use healthcare benefits at twice the rate of their peers
Source: American Journal of Health Promotion

Your team did not sign up to struggle. The culture invited them in. The open bar at every team event, the end-of-shift drinks, the wine at the client dinner. These are not perks. They are patterns. And patterns can change.

The Method

Science Meets Soul.

Zero for Life™ is not a 12-step program. It is not a shame spiral. It is not a lecture about willpower.

It is a six-week, research-backed method that works at the nervous system level, addressing the neurological patterns, emotional roots, and cultural pressures that keep people stuck in a relationship with alcohol that no longer serves them.

Built by Christa "Cricket" King, a 30-year hospitality veteran and transformational coach who has lived this journey herself.

  • Rooted in neuroscience and nervous system regulation
  • Inclusive of EFT tapping, somatic practices, and inner child work
  • Designed for the real world: the stress, the social pressure, the culture
  • Compassionate, non-judgmental, and built for high performers
  • Adaptable for live cohorts, virtual delivery, or keynote format
Zero for Life™

The Science-Meets-Soul Method to Alcohol Freedom

Six weeks. Neuroscience, somatic tools, and soul work woven together into a method that actually lasts. Not because it replaces willpower. Because it makes willpower unnecessary.

Neuroscience EFT Tapping Nervous System Inner Child Work Somatic Practice Group Cohort
Three Ways to Work Together

Choose Your Entry Point

Whether you are ready to transform your entire team culture or want to start with a powerful keynote, there is a Zero for Life™ experience designed for where you are.

Corporate Program

Zero for Life™ Team Cohort

A full six-week guided program for your team, delivered live or virtually. The most comprehensive and lasting transformation available.

  • Six weekly live sessions with Christa
  • Neuroscience-based curriculum
  • EFT tapping and somatic practices
  • Private community access for participants
  • HR leader briefing and ROI framework
  • Custom branded materials available
Keynote + Workshop

Alcohol Freedom in the Workplace

A powerful 60-minute keynote paired with an interactive half-day workshop. Perfect for wellness summits, leadership off-sites, and culture events.

  • 60-minute keynote by Christa King
  • Interactive half-day workshop
  • Live group EFT tapping session
  • Branded participant guide
  • Available live or virtual
  • Up to 500 attendees
Private Coaching

1:1 Transformational Coaching

For executives and high performers ready to do the deep work privately. Monthly retainer coaching that goes beyond alcohol to address the whole pattern.

  • Private monthly coaching with Christa
  • Personalized Zero for Life™ method
  • Nervous system and somatic support
  • Available for individuals or exec teams
  • Completely confidential
  • Ongoing access between sessions
Christa King, Founder of Cricket Fixes and Creator of Zero for Life™
About Your Guide

Christa "Cricket" King

With 30+ years leading commercial strategy for iconic brands including Ritz-Carlton, Marriott, Montage, Joie de Vivre, The Dorchester Collection, and Noble House, Christa brings an insider's understanding of hospitality and wellness culture to every engagement.

As VP of Admissions at Modern Elder Academy and President of King Hospitality Consulting, she has supported the growth of transformational programs at the intersection of mission, operations, and human potential.

Her own profound personal transformation led her to build Zero for Life™: a method she wishes had existed when she needed it most. She now brings that method to teams and organizations ready to have the conversation their wellness program has been avoiding.

Christa hosts the Cricket Fixes Podcast, speaks on stages about alcohol freedom and human performance, and offers private transformational coaching for executives and high performers.

30+ Years Hospitality Keynote Speaker Podcast Host Transformational Coach Cricket Fixes Founder
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Want to include a message? Email Christa directly at cricket@cricketfixes.com